Describe Web Monetization [Outreachy Contribution Task]

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Description
In your own words, please describe your understanding of web monetization, how it works, and what some of the opportunities and challenges are, to individual implementation and broader adoption. Post your submission as a comment on this ticket.

What is website monetization?
Website monetization is the process of making revenue from traffic coming to the website having website monetization enabled. At this moment the most popular way to make money with the help of web monetization is with PPC - pay per click and CPI/CPM - cost per impression. Different providers act as web-masters in placing advertisements or an extension on websites to benefit from the traffic the site gets.
Opportunities.

Pay per click
advertising
Cost per impression advertising
Banner advertising
Affiliate programs
Data monetization
Paid subscriptions
Donations
Web Monetization
How does Web Monetization work?
Web Monetization is a new way to pay creators in real-time through an API that uses Inter-ledger Protocol micro-payments to monetize a website or streaming channel. Users can enable web monetization for payment streaming through poly fill or an extension. Content creators are able to implement it by adding a line of code to their website or specifying a streaming channel for web monetization.The Inter-edger vision is to be able to send, receive, and monetize anything in any currency.Content creators and websites that are making revenue from web monetization can provide rewards or special offers for users that have Web Monetization enabled, therefore creating a self-sustaining economy.
There’s two numbers that determine how much you make from your website:

How many visitors you have
How much revenue you’re able to generate from each visitor
Individual Challenging
Blending Ads Into Your Design

Not Collecting an E-Mail List

Poorly Timed Website Monetization

Not monetizing soon enough

Monetizing too early

Having Too Many Ads

Intrusive Ads

Not Knowing Your Audience

The strategy needs to be built into your site’s foundation

Compare your subscription options: site-wide, a premium-only section, premium features, metered access.

Decide on “teaser” effect.
Types and Examples of Website Monetization

Display advertising

Google Adsense

Web push ads

Affiliate marketing

Membership site

Sponsored content

Donations

Challenges

Content Quality. Your job as a publisher is to make sure that your website is filled with the best content. ...
Ad Quantity. Deploying advertising is a time-proven monetization method. ...
Ad Visibility and Quality. ...
Common Use of Ad Blockers. ...
Lack of Diversit

Web Monetization:
Web Monetisation, in very simple terms, refers to the process of monetization using a website i.e. monetizing using traffic on a website. While the process of monetization can be challenging and complex, the concept is rather simple and clear. Web monetization is a process of making revenue from the traffic coming to the website having website monetization enabled. It is the process of earning money from a particular website or blog by using it as an advertising platform for companies with content and offers relative to that site.
How It works:
Monetization is a function of two simple variables:

How much traffic a site generates (i.e., how many visitors come to the site); and

How much revenue is earned from each visitor to the site.

Methods and Examples of Monetisation:

Display Advertising

Affiliate Marketing

Lead Generation

Email rental

Opportunities:

Create a product line and sell it on your own eCommerce website
Offer online services to clients
Become a consultant or coach to startup businesses
Develop an online course and help others improve their skills
Share inspiring anecdotes through your very own podcast
Play video games

Challenges of platforms:

Beholden to the platform
AI and Recommendation systems
Clicks over quality

10 Ways to Monetize Your Website & Earn Revenue
->Google AdSense.
->Infolinks.
->Affiliate Offers.
->Create & Sell Your Own Digital Product.
->Direct Ad Space.
->Sponsored Posts & Reviews.
->Gate Premium Content.
->Generate & Sell Leads.
->Related Posts.
->Paid Private Forum.
Website Monetization Best Practices and Tips

Let your website breathe :  Don’t overwhelm subscribers with tons of ads on every page.
Follow the law : Your website monetization should be legal. Irresponsible behavior towards marketing methods may harm the reputation of your website and brand.
Develop a monetization mix : A website with a lot of traffic can monetize in different ways at once. A website owner should think out the best ways that fit the circumstances and try to implement them.

give me another task ...iam exited to work with you...

Web Monetization:
Web Monetization basically alludes to making cash from the web. It is a proposed standard making it simpler for makers, engineers and so on to bring in cash on the web. It works by changing over existing traffic on the web to income, as program API permitting the instalment stream from the client to the site proprietor consequently to their administrations.
Following are the two significant variables to Web Monetization:

Number of guests on the site

Income earned from every guest on the site.

For expanding the number of guests, SEO and different strategies are utilized and for procuring income, there are outsiders who are keen on contacting your site guests. It very well may be as far as demonstrating them a basic pennant or getting them to tap on a connect to their site or in any event, gathering their personal data.
How it works:
Traditional ways
On a site having existing traffic, there is a portion of the traditional ways of adaptation, for example, publicizing or membership. Selling advertisement space to adapt your site implies that you need to discover organizations, in a perfect world inside a pertinent speciality, and give them space on your site where they will show their promotions. The significance of show promoting depends on information about recently visited sites and search questions. Clients may discover these promotions taking up your web space irritating and advertisements may likewise have infections, at last, stacking slower the or even track the clients. These advertisements may likewise utilize important data transfer capacity and individuals additionally will in general use AdBlockers due to these issues or ensuring their protection. These methods for web adaptation are out-of-band disturbing the user experience.
Web Monetization: An alternative
Web Monetization (WM) is a proposed API standard that allows websites to request a stream of very small payments (e.g. fractions of a cent) from a user. The API's framework provides new revenue models for websites and web-based services and is an alternative to subscription services and advertising, all while preserving the user's privacy. In exchange for payments from the user, websites can provide the user with a "premium" experience, such as allowing access to exclusive content, removing advertising, or even removing the need to log in to access content or services.
Web Monetization is intended to enable very small payments. This distinction is important because very small payments can be performed with different levels of user consent, unlike larger payments, such as those used in traditional e-commerce.
Challenges for individual implementation:
It hasn't been widely adopted so individual implementation will face challenges as there are many users who are not web monetized.
Opportunities for individual implementation:
Once adopted widely, it will be allowing website owners and creators to make more money as it's totally linear instead of depending on the traffic for ads or greater conversion rates for subscription over the content size. Facing issues with payments, browsers are also open to experiments.
Opportunities for broader adoption:

Frictionless user experience:
Allow users to pre-approve payments in aggregate or delegate the authorization of individual small payments to a component/service (a Web Monetization agent) that makes decisions about when and how much to pay websites without the need for user interaction.
User privacy:
This system must preserve the user's privacy. It must not be possible for websites to track users on the basis of the payments they make, and it must not be possible for the user's Web Monetization provider to get details of a user's browsing history.

Existing implementations:
Web Monetization receivers
XRP Tipbot
Stronghold
GateHub
Web Monetization providers (senders)
Coil
Browsers
Chrome (desktop) + Coil Extension
Firefox (desktop and Android) + Coil Extension
Puma Browser (mobile)

What is Web Monetization. How it works.
Basically, Web Monetization refers to make money from a website. Let’s say if you own a website and you can connect advertisers and other companies with his audience. (visitors/reader). And you can charge the companies for this privilege. How much money you are going to make all depend on how well you can take advantage of the opportunities available to you.
Opportunities
If you want to get the most revenue out of your website visitors, there are so many opportunities to monetize a website to achieve your goal. There are few top general strategies for web monetization are below:

Affiliate marketing: A lot of websites try to send referrals to a partner merchant. If the referral generates revenue for the merchant, the affiliate gets a percentage of the check.
E-commerce: Online stores selling goods or services online to generate revenue from your traffic.
3.Advertising:Whenever you browse internet every day, you normally see the banner ads on the websites many times. This is another way website generate part of their revenues.

Beside above, there are also Paid Subscriptions , Lead Generation, donation, membership etc.
Challenge

Traffic: Traffic is the biggest challenge for monetizing websites. Increasing your traffic, which refers to the number of visitors to your website is the key. It will eventually benefit your business/website.

Content/Ad Quality: Low-quality content can be the problem sometimes. We’ve all heard that content is king and that you need to write high-quality unique content and get quality Ad as well. More content does not mean better content.

Common Use of Ad Blockers: Tons of users that visit your webpage are using some kind of ad blocker. This challenge is nearly impossible to overcome on your end besides asking your visitors to turn off the blockers when viewing your site. Ad-blocking plug-ins need constant updates to battle the website / ad updates, otherwise they don't work as intended.

Individual implementation and broader adoption
Web Monetization will become more and more popular and opens a whole new world of opportunity.
The evolution of the internet is continuing to mature all while requiring new recipes for better user-friendly experiences. Owner contribute their skills and talents, putting considerable time and effort towards their content.
A common standard of Monetization for the web and the creation of new browser APIs will also improve the adoption rate of future web Monetization.

Monetization of websites is nothing but working on websites in a way that you make money. You can monetize your website by advertisements or selling anything through it. But advertising based business models are past their prime. Ads take up processing power , violate your privacy and manipulate users. Users have started using ad blockers. In order to continue the web business , we need a neutral solution. Interledger aims to provide this neutral solution through web monetization. Web monetization is a browser API being developed by the Interledger community group which allows a page to request streaming Interledger payments from a user. Web monetization is a proposed browser API that uses ILP micropayments to monetise a site. It can be provided through a polyfill or an extension, but the goal is to eventually implement it directly into user's browser.
So basically , web monetization is way of requesting timely payments from users and in return provide them some services which are not provided otherwise. Web monetization is intended for continuous payments rather than discrete payments. It is intended to provide a direct alternative to advertisements , rather than an alternative to existing checkout methods.
How it works-
Web monetization is simple to adopt, all the website has to do is to add a  tag. The user has to pick a provider like Coil and sign up with a credit card.Examples of web monetization wallets are XRP tipbot, Gatehub , Stronghold. These are ILP enabled wallets.
There are middlemen who carry out the payment process. The meta tags of websites help these middlemen decide where the payments are to be made, the wallet into which the payment is to made is found. Unique ids are generated for payments. After this the payment is initiated and the payment is made to the destination wallet and the browser of the user notifies the user that the payment has been made. Interledger makes it easier to send money , no matter what ledger you or the recipient are on and it also allows you to receive money from any ledger without setting up accounts on lots of different services.
Opportunities of Web Monetization to individual implementation-

All you have to do is to include a  tag. You can monetize your website in very few lines of code
2.The ad block rates of websites are increasing, you can lower that for your website by using the alternative interledger based web monetization technology
You can add payments without being tied to a singke currency or payment provider.
Inspired by TCP/IP, Interledger is easy to implement and use.

Challenges of web monetization to individual implementation-

You will need a functional fraud detection and handling infrastructure, both organizational and technical. As micropayments currently do not exist at a large scale the fraud issues related to them are probably going to be unique. Also, as we are dealing with transferring money, this sort of service is going to be a honeypot for all sorts of shady folks
Cost of processing small payments is too high as a percentage of the value of the payment.

Opportunities of web monetization to broader adoption-

People are opting out of ads by using ad-blockers. Web monetization alternative thus is the new sensation and is the future of web's business models.
Between subscriptions and the economies of scale in the ad world, we’ve seen massive consolidation of the Web into fairly few platforms. A large percentage of traffic on the Web has been captured by a small number of sites: ads and subscriptions work better if you are a huge network. But a lot of people don’t like that, so  having a third monetization option that scales linearly instead of exponentially is really valuable.

Challenges of web monetization to broader adoption-

Some websites start taking large payments which will defeat the cause of the alternative web monetization technique. As mentioned earlier, it is intended to provide a direct alternative to advertisements and not a direct alternative to existing checkout methods. Small payments are made so that wide range of payment sizes can be handled. Therefore making large payments will pretty much nullify the efforts of bringing up this web monetization technique.
If everyone starts adopting this technique, the old web monetization techniques will become obsolete and the ads will completely vanish in coming time which is also not good because optimal number of ads are good and are appreciated and required by users. So maintaining balance between different web monetization techniques is a challenge.

Web monetization
Website monetization is the process of making revenue from traffic coming to the website having website monetization enabled.
The two most important metrics that matter to a web publisher looking to monetize their site is "Fill Rate", or the % of inventory where ads can be shown by a partner advertising network, and eCPM, which is the effective cost per thousand impression dollar amount that is paid out to the publisher for showing ads to their audience.
What is fill rate?
Fill rate is the percentage of ads served based on the total number of page impressions.
For example, if you receive 1,000 page impressions where an ad-unit has been placed, and a total of 900 adverts were served per 1,000 impressions, your fill rate would be 90%.
Ads severed / total number of add opportunities = fill rate
High fill rate generally increases a website’s eCPM and earning potential.
What is Ecpm?
Effective cost per thousand impressions (technically, “effective cost per mille”).
eCPM helps compare media with different pricing methods by converting everything to a common metric.
As long as you have information for cost and impressions, you can calculate eCPM.
total cost
eCPM = —————– * 1,000
Impressions
In summary, web monetization is a way of making money from your website.
How does web monetization work?
Web Monetization is a new way to pay creators in real-time through an API that uses Interledger Protocol micropayments to monetize a website or streaming channel. Users can enable web monetization for payment streaming through polyfill or an extension. Content creators are able to implement it by adding a line of code to their website or specifying a streaming channel for web monetization.
The Interledger vision is to be able to send, receive, and monetize anything in any currency.
Content creators and websites that are making revenue from web monetization can provide rewards or special offers for users that have Web Monetization enabled, therefore creating a self-sustaining economy.
What is Interledger?
The vision of the Internet of Value is to make sending value as easy as sending information. Interledger is an open source protocol used for payments across payment networks. It connects all types of ledgers: from digital wallets and national payment systems to blockchains and others. It makes it easy to transact with anyone, no matter the location or currency. Interledger allows you to receive money from any ledger, without setting up accounts on lots of different services. Interledger is not tied to any one company, blockchain, or currency.
How can you monetize your website?
Pay per click
advertising
Cost per impression advertising
Banner advertising
Affiliate programs
Data monetization
Paid subscriptions
Donations
Why use Web Monetization?
·         Easy to set up - all you need is a tag
·         Simple to use
·         Secure
·         No action required from users
·         Traffic equals payment so quality content is rewarded
Opportunities to individual adoption and broader adoption

  A great way to generate revenue and establish long-term partnership.

  Freedom to collaborate with brand you do not feel will jeopardize the trust bond you have with your readers.

  Brings steady and recurring revenues by continuously creating contents that delights your readers and living up to their expectation.

  Building close relationships with your readers and reaching new audience organically, through the power of recommendation.

  Having access to user’s comments and constantly adjusting your comments accordingly.

  Creating a “unique value mindset”, meaning reader will feel they are taking part in something meaningful and worthy of both their time and money.

  You can provide price diversification to increase your overall revenue.

Challenges to individual adoption and broader adoption

  You must maintain quality

  Platform restrictions. Every content monetization platform has its restrictions.

  Some customers don’t want to pay.

  Understanding audience behavior in order to reach new subscribers and retain existing ones.

  Deciding on the right type of paywall that won’t cause reader churn

Web Monetization
As the term itself may let one guess, web monetization is the process of earning revenues from the existing traffic being sent to a particular website. Or in layman terms, think of the website owner as a salesperson, who has the ability to connect advertisers and other companies with his audience in various ways. Website owners will, of course, charge companies for this advantage. That's monetization is at its basic.
How to monetize a website?
Six ways to monetize a website:

Contextual advertising: Google Adsense has made this form of monetization very popular, where all we have to do is paste a simple code on our web page and start displaying targeted ads.
E-commerce: Selling products and services directly through a website.
Affiliate Marketing: Type of performance-based advertising model where a company gives some commission to the third party to generate traffic.
Cost per action: Advertising that is billed to the advertiser per user action.
Donations: A website owner can ask the audience to make donations/contributions. For example, Wikipedia.org is monetized with donations.
Paid Subscriptions: Some sites make their money by selling access to their content.

How does web monetization work?
Steps for monetizing a website:

Build a consistent traffic base: To get good earnings from the website, we first need a good amount and quality of traffic.
Analyze traffic demographics: Traffic type changes depending on where our audience comes from.
Choose monetization strategies: Most monetized websites use a combination of strategies to make money that complement each other quite well.
Set up a web monetization provider (the party making payments on behalf of the user) and web monetization receiver(the party making payments on behalf of the website).
Set up the meta tag containing the payment pointer. The payment pointer is provided within the wallet.
Launch to the audience and expand from there: The final step is to market the website.

Opportunities of web monetization to individual implementation:

Can use SEO(Search Engine Optimization) to find a keyword that gets a couple of thousand searches a month with low competitions.
Getting the exact match domain will help the site to get ranked for that keyword.
One can approve or deny any advertiser.
One can pick an industry that is thriving and has fewer competitions in terms of search engines.

Challenges of web monetization to individual implementation:

Traffic equals payment so quality content is required. As well as, need to work hard and write better content to get the potential customer.
Need to be very specific to get a low competition keyword. For example, if we want to make a website about video games, we might need to narrow it down to "Top racing video games" or "Racing video games 2020" to get the search volume under 5, 000 along with low competition.
Matching the topic of the article or the website content with the ads target is very important.

Opportunities of web monetization to broader adoption:

It can be a long term business with minimal investment.
Now the internet has a vast audience base and lots of data of the people which can be helpful in targeting the audience.
A large number of online active people.
It can be a good example of micropayment to meet the preference of the audience.

Challenges of web monetization to broader adoption:

Top-quality traffic is required.
Increased demand for exclusive content.
Difficult to know the target group.
Policies of the monetization platform will become tough and can ban account anytime if the guidelines are violated.
Tough competition for the newbies.

Website monetization is basically the process of earning money from a particular website or blog by using it as an advertising platform for companies with content and offers relative to that site. Let for example you own a website and you are succeeding in making money off that website, thus you already know a thing or more about monetization. The process of monetization can be challenging and complex but the concept is rather simple. In layman understanding Monetization refers to making money from a website. So therefore the concept of “monetizing your Web traffic” simply means “making money from your visitors.”
How it works
The concept of website monetization may be difficult to understand, since no hard currency is exchanged when someone visits your site. But odds are that there are a number of companies who are interested in reaching your website’s audience–the visitors to your site. Think of the website owner as a gatekeeper; he has the ability to connect advertisers and other companies with his audience (in various ways). For it to work the website needs a wallet to receive payments and the user needs a wallet to send payments. The user's wallet is called a web monetization provider, the website's wallet is called the web monetization receiver, while the middleman is called a web monetization agent.  Many website owners also monetize their traffic bases directly, accepting payment from their visitors in exchange for various products or services. Examples of this (which you encounter everywhere you look on the Web) include paying for a product to be shipped to you (e.g., a t-shirt) or access to a “premium” article or tool. So therefore, the amount of money you make from your website depends on the volume of traffic and the average revenue derived from each visitor or page view.
You can monetize your website through: Pay per click, advertising, Cost per impression advertising, Banner advertising, Affiliate programs, Data monetization, Paid subscriptions and Donations.
Opportunities of web monetization to individual implementation:

Privacy intact
Easy key word search
Full online presence
Challenges of web monetization to individual implementation:
A lot of work is needed in generating revenue for a website
Quality content is needed that will draw the attention of audience
Understanding behavioral change of the audience
To many ads
Opportunities of web monetization to broader adoption:
Increased online activities
Increased partnership and referrals
Challenges of Web Monetization to broader adoption
Fraud increment
Online Advertisements may become difficult.
Inability to determine the targeted audience

Website Monetization
Website monetization is basically the process of earning money from a particular website or blog by using it as an advertising platform for companies with content and offers relative to that site. Let for example you own a website and you are succeeding in making money off that website, thus you already know a thing or more about monetization. The process of monetization can be challenging and complex but the concept is rather simple. In layman understanding Monetization refers to making money from a website. So therefore the concept of “monetizing your Web traffic” simply means “making money from your visitors.”
How it works
The concept of website monetization may be difficult to understand, since no hard currency is exchanged when someone visits your site. But odds are that there are a number of companies who are interested in reaching your website’s audience–the visitors to your site. Think of the website owner as a gatekeeper; he has the ability to connect advertisers and other companies with his audience (in various ways). For it to work the website needs a wallet to receive payments and the user needs a wallet to send payments. The user's wallet is called a web monetization provider, the website's wallet is called the web monetization receiver, while the middleman is called a web monetization agent.  Many website owners also monetize their traffic bases directly, accepting payment from their visitors in exchange for various products or services. Examples of this (which you encounter everywhere you look on the Web) include paying for a product to be shipped to you (e.g., a t-shirt) or access to a “premium” article or tool. So therefore, the amount of money you make from your website depends on the volume of traffic and the average revenue derived from each visitor or page view.
You can monetize your website through: Pay per click, advertising, Cost per impression advertising, Banner advertising, Affiliate programs, Data monetization, Paid subscriptions and Donations.
Opportunities of web monetization to individual implementation

Privacy intact
Easy key word search
Full online presence

Challenges of web monetization to individual implementation

A lot of work is needed in generating revenue for a website
Quality content is needed that will draw the attention of audience
Understanding behavioral change of the audience
To many ads

Opportunities of web monetization to broader adoption

Increased online activities
Increased partnership and referrals

Challenges of Web Monetization to broader adoption

Fraud increment
Online Advertisements may become difficult.
Inability to determine the targeted audience

Description Of Web Monetization
Web Monetization is no longer a myth, it's has come to stay! It is an alternative revenue model for the web and simply means the perspective of applying open source and open standards to payments. Web Monetization is a proposed browser API (Application Programming Interface) that uses ILP (Interledger Protocol) micropayments to earn money from a particular website or blog without using it as an advertising platform for companies with content and offers relative to the site. This can be achieved through a polyfill or an extension, but the goal is to eventually install it directly into the user’s browser. This allows websites to earn revenue from users without requiring users to sign-up to a subscription, needing to deliver content/services through 3rd-party platforms or through Ads. It uses an API that allows Websites to request a stream of very small payments from the user. It's basically applying the concept of internet protocol to payments.
Different providers act as webmasters in placing advertisements or an extension on websites to benefit from the traffic the site gets. Before the introduction of web monetization tools like coil, the way website/blog owners make money is by using ads networks (e.g. Google AdSense, AdThrive, MediaVine), affiliate marketing, selling ad space, ask for donations and contributions, get paid for every visitor with Repixel(tagging visitors from a site with targeted ads), paywalls for premium content and crowdfunding.
The major reason why web monetization is going to be a driving force is that the ability to transfer money has been a long-standing omission from the web platform. As a result, the web suffers from a flood of advertising and corrupt business models. Web Monetization provides an open, native, efficient, and automatic way to compensate creators, pay for API calls, and support crucial web infrastructure. Open-source payment options do exist in the form of blockchain technology, but they have become silos in their own right because of a lack of the ability of computer software to exchange and make use of information (interoperability) between them.
Many people would agree that ads-based business models are past their prime. Ads take up processing power, violate your privacy, and manipulate users. Users are increasingly opting out by using ad-blockers. Web Monetization is a great initiative to move the workings of the internet from an ad-focused business model to a new privacy-focused internet.
How Does Web Monetization Works?
Every day, there is a new headline about privacy abuses related to ads, popular sites struggling to make money, ads placed next to content without the creator’s consent, adblocker arms race, unethical sponsored content, subscription fatigue, large platforms abusing their market power, and demonetization to appease advertisers. All of these issues can be traced back to one simple problem: browsers don’t pay. This forces sites to raise funds through workarounds like ads, data trafficking, sponsored content, and site-by-site subscriptions.
Users sign up with a Web Monetization sender which is capable of sending very small payments to websites. This would likely be a digital wallet or a service that specializes in sending micropayments for content. Websites sign up with a Web Monetization receiver, a specialised digital wallet capable of processing an incoming stream of very small payments. When the user visits the website, the browser parses a  tag in the header of the site that contains the websites receiving address. The browser determines how much to pay the website and then contacts the websites WM receiver to get a unique receiving address for payments for the current session (page load/refresh). The browser begins sending small payments via the user’s WM sender (using the Payment Handler API). For each payment, the browser emits an event that the website can listen for. In return for payment, the website provides the user with an alternative “paid for” experience such as not showing advertising, delivering premium content etc.
The Web Monetization model decouples the user’s sender (making payments on their behalf) from the website’s receiver (a digital wallet capable of accepting payments for the website). By using the browser as an intermediary the privacy of the user is preserved from both the website and the WM sender. By providing an alternative revenue model to advertising, WM indirectly reduces the need for websites to do invasive tracking of their users.

Source: https://gigazine.net/gsc_news/en/20190917-mozilla-grant-for-web
Web Monetization is a new way to pay creators in real-time through an API that uses Interledger Protocol micropayments to monetize a website or streaming channel. Users can enable web monetization for payment streaming through polyfill or an extension. Content creators are able to implement it by adding a line of code to their website or specifying a streaming channel for web monetization. The Interledger vision is to be able to send, receive, and monetize anything in any currency. Content creators and websites that are making revenue from web monetization can provide rewards or special offers for users that have Web Monetization enabled, therefore creating a self-sustaining economy.
Opportunities To Individual Adoption And Broader Adoption

Privacy/Data Safety: People are having lots of conversations around privacy, which ties into monetization because of targeted ads. I think this is a huge opportunity for the individual and broader adoption of Web Monetization. Everyone wants a secure web where they can feel safe knowing their data is not being manipulated or being sold to third parties.

Elimination of Middlemen/transaction fees: Payments are always known to be expensive. You have to pay transaction fees which sometimes are always expensive. With the introduction of Web Monetization, you get to transact without those fees and even faster delivery. This is a major selling point for broader adoption of  Web Monetization.

Introduction of More Video Streaming Platform: Netflix used to be the one video streaming service that everyone had and it had everything on it. Now everybody wants to run their own video streaming platform. With the introduction of more streaming platform and different subscription rate, the users are going to be more open to a payment platform where they get to use all the streaming platform and pay per what they stream and not a monthly fixed fee. A use case will be paying a monthly fee to Coil and using the different streaming platform just by paying for what you plan on streaming.

Increased Use of AdBlockers:  We are seeing increased use of ad blockers. There’s not a day without some story about a website blocking ad-blockers, or someone like Google no longer allowing ad blockers. It’s an ongoing arms race. The reason is that the incentives of the user and the incentives of the Website are not aligned that well. A large percentage of traffic on the Web has been captured by a small number of sites: ads and subscriptions work better if you are a huge network. A lot of people don’t like that, so having web monetization option that scales linearly instead of exponentially would be really valuable and that will enable broader adoption of using it.

Open Standards: One of the nice things about Web Monetization is that it is pretty simple to adopt. It's like an open-source for payment. All the Web site has to do is include a  tag. All the user has to do is pick a provider (like Coil) and sign up with a credit card. It doesn’t take that much for people who want to experiment with it. All these bring us closer to a payment system whose interfaces are completely understood and will prompt a broader adoption in the nearest future.

Challenges To Individual Adoption And Broader Adoption

Low Rate Of People Using Web Monetization: Web Monetization has not been widely adopted and this is a really major concern for both the payment platform and website owners. A lot of awareness campaigns need to be done to pivot users from existing methods of generating revenue for websites to web monetization. It is estimated that a lot of website users will rather pay a small amount of money to use a service where there are no ads in their face and their privacy and data are secured. Since it also involves downloading a plugin, a lot of people might not get around to understanding how to use it plus until all browser are compatible with the plugin, it is going to be an issue.

Not Having Enough Quality Content: Your job as a writer/web owner is to make sure that your website is filled with the best quality and unique content. Writing or documenting a quality article/post that your reader won't have a problem getting across a paywall for is key. As soon as this criterion can't be met, then the aim of Web Monetization has failed in its entirety. You must maintain quality at all time and not just be in a rush to monetize your content by releasing half-arse material to give value to your users.

Users Not Willing To Pay: Most subscribers are always having issues with paying for an internet-based service because they feel the probability of getting the same content 'free' from another website is high. Even though the $5 per month subscription rate is low, there will always be users not willing to part with that amount.

Possibility Of Some Websites Taking Large Payments: The aim of web monetization is to provide little payments on a wide scale. As soon as some website start clamouring for bigger payment, this will defeat the purpose of Web Monetization. It is intended to provide a direct alternative to advertisements and not a direct alternative to existing checkout methods/payment gateway. Therefore making large payments will pretty much nullify the aim and purpose of Web Monetization.

The Postulation Of The Old Ads Revenue Generation Becoming Obsolete: There are concerns that if everyone starts adopting this technique, the old web monetization techniques will become obsolete and the ads will completely vanish in coming time which is also not good because an optimal number of ads are good and appreciated by users. So maintaining a balance between different web monetization techniques is a challenge. Personally, I don't believe that is ever going to happen, the major ads revenue generators are the Big Tech company (Facebook, Google, Instagram, Twitter and Whatsapp will be joining them soon) unless their platform goes extinct which is very unlikely to happy, there will always be ads generation. The aim of Web Monetization is just to have them reduced on the WWW.

Possibility Of Using It For Fraud: Web Monetization will need functional fraud detection and handling infrastructure, both organizational and technical. As micropayments currently do not exist at a large scale the fraud issues related to them are probably going to be unique. Also, as we are dealing with transferring money, this sort of service is going to be a honeypot for all sorts of shady folks who might use stolen credit card to subscribe and siphon funds out of the system since it's easy to set up.

Traffic To The Website: Traffic is the biggest challenge for monetizing websites. The reason why putting out quality and appealing contents to the users will always be key. Increasing the number of visitors to your website is a major challenge because without the traffic, then you have limited ways of earning money as a website owner. Having lots of visitors will eventually benefit your business/website and also the payment platform, a win-win for everyone.

I'm Alex Adejumo and an Outreachy Internship Applicant. This is one of my contributions to the Web Monetization Project.

Web Monetization Description
With web monetization, content creators don’t need advertising to be rewarded. websites can now be monetized using the Interledger Protocol micropayments framework. This is however, made possible through a set of Application Programming Interface (API) computer commands that provides continuous automatic micropayments from browsers. Making it easier to browse a website without being prompted to make payments.
How it works
I would say, with web monetization, websites owners can monetize their contents/website without displaying Ads on their website. This can be implemented by adding a couple of scripts on the website, which makes it extremely simple for webmasters to use in their site.
To be web monetized for example, web monetization solution like Coil is to be integrated on the website either as an extension or a plugin. What this means is that, when a Coil subscriber visits your site, money is automatically streamed into your account,
Its uses payment pointers like GateHub, XRP tipbot and Stronghold.
Opportunities to Individual Adoption and Broader Adoption
Easy Way to Content Monetization
Web monetization is an idea that we don’t need advertising for contents to be rewarded. Content creators can monetize their content easily and consumers pay with just a browser plug-in.
Privacy
Web monetization protects the data and information of users. Matter of fact, it is not possible for a user web monetization provider to get the details of a user browsing history or preferences.
Subscription Alternative
The API’s framework provides new revenue models for websites and web-based services and is an alternative to subscription services and advertising, all while preserving the user’s privacy.
finally, its gives one the peace of mind to navigate a website without encountering unsolicited advertisements.
Challenges to Individual Adoption and Broader Adoption
Low Adoption
Web monetization was properly put out in 2019, many people are yet to understand how it works let alone to begin its usage. This can be said even more because people see “web monetization” as online advertisements in terms of google ads, ppc ads, affiliate programs etc.
Unwillingness to Pay
Using web solution provider services like Coil, one has to pay a $5 fee. This becomes a challenge especially when individuals don’t know if there would be a return in their investment or not.

Website monetization is the process of converting existing traffic being sent to a particular website into revenue or simply put the act of monetizing /using one's traffic pull in a website for profit.
Web monetization is used by:
Website Owners
SEO Masters
Ad Networks, Brokers
Domainers
Social Media Marketers
Plugins / Extensions
How it works:
There are a lot of tools for monetizing websites viz;

Google Adsense
It involves displaying contextual advertisements (banner, text, gif, flash ads) along with the blog content.
They display their advertiser ads on your blog based on your content and share the revenue generated over the period of time.

Affiliate Marketing:
This is a performance-based business model where an individual makes money as a commission for promoting other merchant products or services.

When the affiliate made a successful sale, he/she does earn nice revenue as a commission. If you have a blog with targeted traffic, you can utilize this website monetization technique.
Some of affiliate programs are Amazon Associates, ShareASale, Clickbank etc.

Sell AD Space:
It involves creating a page in your blog and naming it as “Advertise with us”.placing a contact form for interested advertisers to contact one directly if they are willing to advertise with one.

Selling Digital Products:
selling digital online products such as eBook, Tutorial CD/DVDs, courses, PDFs etc.

Create a blog focusing on the product, write descriptive articles about the advantages and uses of the products.

Display Advertisements:
It works similar to Google Adsense program but operates in a bit different way. In the contextual method, the banner will be different on each page load, but here every time the same banner will be displayed.

Start a consulting service:
It involves marketing  ones knowledge/ professional experience across the globe with your website.Eg Neil Patel (Digital Marketing Service), with his great knowledge in SEO and digital marketing,owns a website neilpatel.com, where he just earn by selling his own consulting packages and thus making thousands of dollars.

Sell Courses online
Here,one creates own courses on any subject of of interest/  knowledge and create a blog to sell your course.

Accept Guest Post:
It involves deciding the various categories to allow other authors to write for you. Simply create a page called “Contribute to us”, “write for us” or “submit guest post” to invite authors and writers.Once you have done with building a steady flow of potential traffic to your blog, you can start working on this idea.Eg of brands that practice this include  ListVerse, About.com, and Huffington ..

Other ways  to monetize a blog or a website include implementing PPC (Pay per click), CPM/CPI (Cost per impression) advertising,paid membership programs, Affiliate program ,Ad networks,data monetization ,online shops,lead generation ,banner advertising.
Challenges of website monetization:
It includes :
#Lack of enthusiasm or affinity for an app due to ads:
Due to the  common challenge with mobile advertisements they distract and annoy user’s engagement, ultimately leading to less use or app deletion.
#Delayed payment
#integrating multiple SDKs is time consuming and frustrating:
Before the app can begin to collect revenue from ads, a SDK (software development kit) needs to be integrated allowing for the mobile ad network to serve the ads:
Adding and removing SDKs of multiple ad networks, along with the app store updates that come along with these actions, is time intensive and tedious.
#Mobile advertising monopolies
With no competitors in the smartphone-sized picture, there is little incentive for the network to provide maximum competitive monetization rates.
#high quality advertising
How to make ads attractive to  consumers who are spending a sizable part of the day using their mobile devices for non-voice purposes.
lack of relevant mobile ads
Serving content to the appropriate viewing audience ,what do they like?how will they take it?is it okay for that age group? What group /caste/class of people need this?

Brief description of web monetization
Web monetization is a new propose way for users to automatically pay content creators (blogger, Youtuber, etc.) small amount of money in real-time, without interacting with subscription services and advertisements while preserving their privacy. This is possible with the help of a browser API that uses an open suite of protocol for connecting ledgers of all types called interledger.
How it works
In web monetization Payment is only possible when the user accessing the creator site also has wed monetization enable. Below is a brief description of the monetization process for both parties
The first thing to be done by the creator is to set up a web monetization wallet with an interledger protocol enable wallet provider like GATEHUB, XRP Tipbot…etc. at the end of registration, a pointer address is received stating with a $ sign. From the pointer address, a Meta tag is generated with name = “monetization” and content = “pointer address” which is added to the website header.
In the case of the user, he also set up a web monetization wallet account then registers with a web monetization provider like coil who is currently the most popular provider. Then copy the pointer address from the wallet provider and paste it under the required field on the coil account, Then enables the coil extension on his browser, and he is ready for payment.
Coil define when and how to pay the website and only makes donations in all web monetize website the user visit only if he has an active coil subscription of  $5.
Opportunities to individual implementation and broader adoption

Better Privacy for user
Easy to set up
Quality content rewarded since traffic equals to payment and payment is over time
Choice over the payment currency
The technology can easily be customized by developers
Users have the choice on where the funds should go on the web
Frictionless user experience
more open and inclusive for creators and users
Improve payment performance and simplicity
Increase the level of competition in terms of payments
Absence of third party intermediary
Elimination of data mining
More flexibility
Favors interoperability within payment systems and currencies

Challenges to individual implementation and broader adoption

No email list creation
Generate revenue only if the user is on site
A lot of time taken to make a considerable amount of revenue since only a small amount of money is generated over time
User absolutely need funds in other to pay sites
Difficulties for broader adoption since users are already much familiar with today monetization systems
The two parties must be equipped with the right capability before the is any payment
Interledger ecosystem serves much better micropayment

Web Monetization
Monetization of products and services is not a new concept. It is as old a man. With the evolution of the internet, the quest for monetization of products and services has taken a new approach through which creators of contents can now rewarded for their efforts in a more efficient and effective way. These contents include but not limited to: games, articles, tutorials, websites, blogs, magazines, comedies, images, etc.
Web monetization enables content creators to make money effortlessly in a timely manner.  Besides being a  safe, transparent, faster, cost efficient for creators, it reserves the copyright exclusively to the owner except stated otherwise by such owner.
Various  Forms of monetization:
Most of the contents on the web are monetized in one way or the other, including some of the free website that anyone can visit. Below are the various forms through which contents creators are paid.
1.    Paid subscriptions: With this kind of web monetization, only visitors with active subscription have access to contents depending on the contents' platform. Subscriptions can come in form of one-off subscriptions- where subscribers have access to the contents anytime they dime fit- or regular subscription- where subscription need to be made on a regular basis to gain access.

Donations. Some of the website that offer services of value to  visitors for free usually ask visitors and or third party to make contribution in form of donations. The intents of the owners of such contents may not necessarily to make profit but to help offset the cost of providing services to everyone free of charge. freecodecamp.org falls in the category. They offer opportunity to visitor(s)/user(s) to learn programming related technologies free of charge. Even though this services is free, it costs money to keep their website up and running. Hence, they solicit for funds through donations.

3.    Affiliate Marketing:  In affiliate marketing, the owner of a website or blog endorse the the services of another on the website or blog as the case may be. Commission are earned when purchase is made and at the agreed percentage.

Membership site: Unless you a member of another site, you cannot view certain contents on another site. For example, there are some video on cinnamon.video which you can view unless you has membership with coil.com. As a member of coil, you are required to have active subscription that rewards the content owner if you wish to view or use their content(s). This kind of monetization generate revenue for creators without clogging the website or blog with banner advertisement.

Web monetization  is an alternative revenue model for the Web. It allows Websites to earn revenue from users without:

Requiring users to sign-up to a subscription
Needing to deliver content/services through 3rd-party platforms
Advertising
It is a proposed browser API that uses ILP (Interledger Protocol) micro-payments to monetize a site.
It can be provided through a poly-fill or an extension, but the goal is to eventually implement it directly into the user’s browser.
Examples of website monetization includes;
Display advertising

Google Adsense

Web push ads

Affiliate marketing

Membership site

Sponsored content

Donations

Websites can use a web monetization provider like coil to monetize their web.
How it works
Implementing Web Monetization is quite easy, in fact, this consists in adding only a line to your HTML files. This new line is called Web Monetization Meta Tag.
Setup a Web Monetization Wallet
In order to receive payments you need to set up a Web Monetization Wallet, you can use one of the following:

XRP Tipbot
GateHub
Stronghold

Get your payment pointer
When you finish setting up your new account you’ll receive a Payment Pointer. A Payment Pointer looks like this:
$coil.xrptipbot.com/C3adA1B9Q5qMu4Z3i4Bfhw
Generate your Meta Tag
The Meta tag is the tag we’re going to add to our web monetized web pages. This looks like this:
<meta   name="monetization"   content="$coil.xrptipbot.com/C3adA1B9Q5qMu4Z3i4Bfhw">
Add your new Meta Tag to your pages
Copy your Meta Tag and add it to your websites’  section. It should look like the example below:
<!doctype html>
<html>
<head>
<title>Web Monetized Site</title>
<meta
name="monetization"
content="$coil.xrptipbot.com/C3adA1B9Q5qMu4Z3i4Bfhw">
</head>
<!-- Other content -->
</html>
These simple steps is how web monetisation works.
Challenges to Individual Implementation

Lack of Diversity
Common Use of Ad Blockers
Opportunities Exist but in New, Unfamiliar Markets
declining CTR
general dislike of ads

Web monetization allows more opportunity for earning. Depending on how much traffic a website has, website monetization can be a part-time job, or something more significant.
You can monetize a website or blog in different ways. Choosing adequate types of website monetization for your site is crucial.

Thank you everyone for your contributions. I have used a thumbs up icon on the answers that are on the right track to answering the question, and explaining this new technology.
It is very important to understand the difference between Web Monetization specifically, and website monetization generally. I invite those without a thumbs up on their answer to make edits and let me know when they have done so.
I'm looking forward to reading everyone's project proposals.

What is Web Monetization:
Web monetization is a simple process of paying publishers, content creators, bloggers, and YouTubers for their content on websites or blogs in real-time through a gateway( an  API that uses Interledger Protocol). This involves a direct means of allowing users or subscribers to make small streams of payments to content creators when they subscribe to a web monetization provider such as Coil.
Web monetization provides new means of raising revenue for websites and streaming sites which will serve as an alternative to the native advertisements and premium subscription models. Users make these payments and in exchange, websites provide the user with a “premium” experience, which could vary from:

Allowing users to exclusive contents,
Making surfing the site seamless by cutting of advertising,
Allow users to log in to access content or services.

Currently, these are the key players and existing implementations of web monetization:

Web monetization provider/sender:- Coil
Web monetization receiver/wallet:- XRP TipBots, Stronghold, and gatehub.
Web monetization browsers:- Chrome (desktop) + Coil Extension,
Firefox (desktop and Android) + Coil Extension,
Puma Browser (mobile).

How Web Monetization works:
Firstly, it is important to note that it is possible to monetize just a few pages of a website. This is possible and can be done by adding the meta tags to specific pages instead of the whole website.
To better understand the process involved in web monetization, it is important to bear some factors in mind. These include and is not restricted to the fact that:

A User must have enabled web monetization for payment streaming by having an account or subscribing to a Web Monetization provider, also known as the WM sender.
A user must have a web monetization agent/Provider such as Coil installed in their browser to carry out necessary authorization like initiating payments from the Web monetization provider on behalf of the user.
Websites or content creators, in turn, must sign up with a web monetization receiver/wallet such as XRP TipBots, Stronghold, and Gatehub to get paid by users. Content creators are able to implement it by adding a line of code to their website or specifying a streaming channel for web monetization.

After the above requirements have been checked, The program follows a simple algorithm:

A user/Visitor visits a website/webpage.
The browser checks if the website/webpage is monetized.
If the website is not monetized, the user continues surfing the page the traditional way, else-
If the website is monetized, it checks if the user is a web monetized visitor- this can be checked when the page loads.
When the page loads, the meta tag already installed in the website checks whether Web Monetization exists in the visitor's browser.
If the user is not a web monetized visitor, they get to surf the internet in the traditional way. (Here, if the website owner pleases, could create a call to action notifying the user of access to some exclusive content if they were web monetization enabled, this could encourage a user to become a web monetized subscriber or not, so I will advise the call-to-action to be as easy to understand and should contain why the user should be a web monetized subscriber).
If the user is a web monetization enabled visitor, they get access to all contents of the webpage,  without ads and seamless experience.
While the user surfs the internet, the web monetization provider such as coil allocates little streams of payments to the publisher in real-time.

The image below shows a process flow of how web monetization works.

It is important to note that the shared use of the Interledger network allows payments to be sent from the providers to the receivers without some form of direct communication. This assures the visitor that no “invading of privacy” rules are broken.
Some of the opportunities in individual implementation:

Privacy: Website users feel more relaxed and secured when surfing/streaming on a website that is web monetization enabled. Being fully aware that their privacy is assured and activities can’t be tracked.
Website owners can collect tips as payment for delivering quality content and providing a user with a premium experience.
Users may not need to log in or create accounts to get access to certain features on a website if they are web monetization enabled.

Some of the challenges to individual implementation:

Content creators may have to work extras: They will need to develop quality-worthy content to be able to keep visitors and maintain their audience because that will be the major way they get paid.
On the side of the content creators also, it could be a lot of work moving from the traditional way of advertising to the new system of web monetization.
Before this system of payment gets generally accepted by users, a lot of awareness needs to be created and more documentations made and shared.

Some opportunities in a broader adoption:

A standard and universal means of payment will encourage more trustworthy transactions on the world wide web and on the side of the content creator generate more revenue for every value created.
It will create a system of stress-free payment for users: For example, a user that has an account with Netflix and pays with a credit card, and also has an account with coil and pays with XRP Tipbots will no longer need to pay differently. All the user needs to do is subscribe to a payment provider which in turn takes up the responsibility of disbursing micropayments to both Netflix and coil when the user visits the sites.

Some challenges in broader adoptions:

Websites will lose the opportunity to gather data, which wouldn’t be made readily available when a website is monetized.
A lot of awareness needs to be created to enlighten both users and content creators to accept web monetization as a new means of payment. And this will cost a lot of human resources and financial resources too.
Web monetization could be more disaster if there are no infrastructures mounted to carry out checks. Because since the user knows the website has no data of their activities, the users have a tendency to abuse the privacy feature thereby encouraging cybercrime.
The adoption of web monetization will disrupt traditional means of advertising and if some form of balance is not put in place to accept web monetization as well as traditional ads, it could cause some sort of war on the world wide web.

In summary, I believe web monetization will do more good if monitoring boards and infrastructures are set to regularize activities done on the web.

Web Monetization:
Web Monetization is an all-inclusive standard that permits a site to demand opportune revenue by converting existing traffic being sent to a particular website into a micropayments installment stream. It's a method of generating income for publishers, content creators and developers without bothering site visitors with irritating notices. For a website like Creative Commons, a case of this top-notch service could incorporate allowing such user agents to save and view previous images searched on CC pictures, another model could be giving a rebate on CC accomplices to such users.
Following are the two significant metrics to Web Monetization:

Quantitative traffic a site generates (i.e, how many visitors come to the site)
Calculated revenue being earned from each visitor to the site.

Long story short, think of the website owner as a gatekeeper; he has the ability to connect advertisers and other companies with his audience (in various ways). Website owners will, of course, charge companies for this privilege. That’s web monetization at its most basic.
How it Works
The ability to transfer money has been a long-standing omission from the web platform. As a result, the web suffers from a flood of advertising and corrupt business models. Web Monetization provides an open, native, efficient, and automatic way to compensate creators, pay for API calls, and support crucial web infrastructure.
And, here's how it works:
Implementing Web Monetization is quite easy, in fact, this consists of adding only a line to your HTML files. This new line is called Web Monetization Meta Tag. Now, in order to receive payments, you need to set up a Web Monetization Wallet, you can use one of these wallets: XRP Tipbot, GateHub, and Stronghold. For Web Monetization to work, the website needs a wallet to receive payments and the user needs a wallet to send payments. These two wallets need no direct relationship. All they need is a middleman. The user's wallet is called a web monetization provider and the website's wallet is called the web monetization receiver, while the middleman is called a web monetization agent in the real sense.
Once a browser sees that a website contains meta tags for payments, the browser with the help of the middleman does the following:

Determines where to send payments.

Calculates an appropriate rate of payments to make to the site.

Generates a unique session ID for this payment session.

Fetches a unique destination address and shared secret for the session from the site's WM receiver.

With the site's page still in focus, the browser begins initiating payments to the website at the calculated rate from the user's WM provider.

The WM provider sends the payment to the WM receiver.

The WM provider notifies the browser of successful payments.

The browser, in turn, dispatches an event that informs the page of the payment.

Classic Monetization Methods
These methods have been around for some time and are tested and true. For someone new to monetization, these options are great for beginners or those with limited knowledge.

Adsense: Google AdSense is the classic choice of online publishers, and it was created with a snippet of JavaScript, that when placed into webpages by webmasters, the page would begin displaying relevant advertisements from Google’s inventory of advertisers, based on the keywords that are scanned by the JavaScript within the page. Earning money from AdSense is easy because you earn money from every click, therefore, each person who clicks on your ad helps you earn part of the percentage of revenue that was created from the action. You can successfully use AdSense on a commercial or a personal blog or website with decent monetization results.

Contextual Advertising: This form of online advertising is aimed at websites and other media, like content, which is displayed within a mobile browser. This type of ad system will scan the website you’re browsing for keywords and return advertisements to the website based on those keywords.
These are also commonly referred to as “In-Text” advertisements or “In-Context” ads. These types of ads also include:

Banners: Banner advertising puts a graphical advertisement either on, or over a webpage being visited by a user. The monetization received from these types of ads is frequently the result of affiliate programs or advertising networks with large multitudes of members vying for clicks to specific websites.

Pop-Ups: These are really common, even if they are considered rather annoying, yet they remain rather effective. If you’re looking for an interesting way to monetize your website and you have some experience, you could consider setting up a set of pop-up ads. These ads, however, are generally used to generate traffic to a similar yet relevant page to that of the one a user is visiting, or to collect information such as an email address, in order to send information to the user like subscriptions, free quotes, or readings.

Premium Content: Premium content can include things like e-books, articles or other high quality, unique content that is offered to readers on a subscription or pay-per-use type basis. Premium content can also help you with information and content for your product launches, help you achieve consistent branding, put out weekly or monthly newsletters of interest and more. Giving your visitors a source for high-quality materials and focused content should be your goal, and premium content can deliver that for you.

Emerging Method of Monetization: In-Image Advertising
This type of advertising is extremely useful for monetizing blogs, without the need to sacrifice important design elements of your website, allowing the true creativity of your web designer to show through without being covered up or surrounded by distracting ads or banners.
Content often plays a huge role in the popularity of your website, but truly, images are what will capture your reader’s attention once they’re there. A user’s eyes can’t help but go straight for an image; your job is to make sure that the image is telling them something that is relevant and not irritating to the customer. This is one of the in-image advertisement's finest benefits. The impulse to click on an ad will feel natural to the visitor because it won’t be interrupting the flow of the user's browsing.
For publishers who are considering re-working their websites, in-image advertising is a great way to conceal cumbersome ads while monetizing your content successfully. If you’re interested in generating money with your words, do so in style!
Opportunities of Web Monetization to individual implementation
Once adopted widely, it will allow website owners and creators to make more money as it's totally linear instead of depending on the traffic for ads or greater conversion rates for subscription over the content size. Facing issues with payments, browsers are also open to experiments.
Following are the advantages:

Much code work is not required.

Web Monetization Provider and Web Monetization Receiver need not be of the same service provider.

Website users feel more secure with their privacy as it is impossible to track them via payments made with web monetization.

Challenges of Web Monetization to individual implementation
It hasn't been widely adopted so individual implementation will face challenges as there are many users who are not web monetized. A lot of work needs to be done to pivot from existing methods of generating revenue to web monetization. The website might need some information about the users which might not be readily available in the case of web monetization.
Opportunities of Web Monetization to broader adoption

It becomes a universal standard of accepting small payments on the web.

A lot of micropayment applications come into existence since it has become easier and faster to accept micropayments.

The application of web monetization might go beyond the web. We would have web monetization implemented into activities that involve recurring micropayments.

Allow users to pre-approve payments in aggregate or delegate the authorization of individual small payments to a component/service (a Web Monetization agent) that makes decisions about when and how much to pay websites without the need for user interaction.

User privacy as it must not be possible for the user's Web Monetization provider to get details of a user's browsing history.

Challenges for broader adoption:

Some websites might start using it to accept large payments which defeat the reason for web monetization.

Online Advertisements may become extinct which might not be favorable to some business models.

Introduction to market will be a major issue as subscription-based sites earn whether someone visits or not and ad-based sites earn whether someone has integrated with this payment system or not, so getting them on board will be difficult.

Websites may begin utilizing it to acknowledge macro payments which are in contrast to the web monetization. Also, traditional ways such as Online Advertisements may be wiped out which probably won't be ideal for some plans of action.

There might be a challenge of security as it’s an extension which basically modifies or accesses data on the page, malicious actors using other extension or JS can modify to divert payments to different accounts.

Existing Implementations
Some web products will have monetization mechanisms baked into their model from day one. Others will need to achieve scale before they have a solid platform that can be monetized later.
Here's the list of the existing implementations:
Browsers
Chrome (desktop) + Coil Extension
Firefox (desktop and Android) + Coil Extension
Puma Browser (mobile)
Web Monetization Receivers
XRP Tipbot
Stronghold
GateHub
Web Monetization Providers
Coil

Thank you everyone for your contributions. I have used a thumbs up icon on the answers that are on the right track to answering the question, and explaining this new technology.
It is very important to understand the difference between Web Monetization specifically, and website monetization generally. I invite those without a thumbs up on their answer to make edits and let me know when they have done so.
I'm looking forward to reading everyone's project proposals.

Hi, i have made some corrections to my work and hope its good.
Thank you...

Broadly speaking, web monetization is the process of converting website visits or audience actions on a page into revenue. For a good while in the development of the web, there were no industry-wide accepted and reviewed standards for web monetization. Web monetization happened in silos, private tech companies, for instance, Google, Facebook, Twitter, YouTube, monetized their sites through paid Ads on these platforms.
The W3C proposed an open, neutral standard API for monetization for the web. The proposed API is built on the Interledger(IRL) protocol which is described on its official site as “an open protocol suite for sending payments across different ledgers.” It is independent of any company, blockchain or currency. There is the Payment Request API and the Payment Handler API.
Features of the web monetization standard

Enables small payments
Protects users privacy
Promotes Ad-free content on the web

How does the web monetization API currently work?

Users register(sender and receiver) with a web monetization platform provider.
Users install the web monetization agent in their browser or use a browser that has web monetization agent as part of its default features e.g Puma.
Sites that enable web monetization include a  tag with a payment pointer.

Challenges and Opportunities of Web monetization

A relatively new technology: The web monetization API is a relatively new technology and it takes a lot of incentive to convince more people to use it. As much as this is a challenge, it poses an opportunity for web monetization providers to differentiate themselves in the value they offer their users. As more and more web monetization providers join the market and the space becomes competitive, there will be a more innovative approach to the offerings for their users, more use cases of the technology beyond monetizing web content, a better user experience, etc.

Advocating for web monetization: Prior to working on this project, I was unaware of the W3C standard for web monetization. Although there is a lot of awareness on cryptocurrency and everyday-people are gradually becoming accustomed to the use cases for cryptocurrency, the case is quite different for the web monetization API and providers. There is an opportunity for web monetization providers to come up with more creative ways to communicate the benefit of these technologies to the end-users. Examples of such are amplifying user testimonials from people who have monetized their pages, having web monetization advocates on social media describing the benefit to people in the context of their daily realities.

Uniting the world with payments: The Inteledger protocol is designed to be currency or bitcoin agnostic and as a result, can potentially transform the way small payments are made on web in different countries.

An Ad-free web: A core motivation of the web monetization standard is trying to solve for people who are wearied by the number of Ads they see on the web. It achieves this prominently by allowing users to pay a monthly subscription fee to access content Ad-free and respect their privacy. While this is impressive, a question I have been thinking about is: how do we encourage people who are indifferent to Ads on the web to join in the use of web monetization?

What is Web Monetization
Web Monetization has been implemented in various forms. Some content creators have used Google AdSense, affiliate marketing, data monetization, paid subscriptions and run advertisements to be able to generate more income from their websites.
A different way of paying content creators is by the use of an API to make direct payments to the websites from users as they engage with the content. The content sites are paid according to how long the user engages with the content on the site. The main purpose of using the API is to make efficient payments across networks, using simple ways of moving money between different ledgers (money wallets).
Brief overview of how it works
Web Monetization uses Interledger Protocol (ILP) to split payments into smaller packets and routing the packets to the intended recipients. It sends small amounts of money without latency and transfer fees. The ILP enables transactions across different ledgers e.g. XRP Tip Bot, coil and Flattr.
The ILP has no ledgers of its own and it works as the interoperability between ledgers that can make micropayments. The Web Monetization ecosystem doesn’t have to rely on a single payment provider. It’s an open standard and Web Monetization-enabled websites can receive funds from Coil, Flattr or any other payment provider. Different providers have different ideas on transparency, how much to charge and how to divide the funds among websites.
Implementation
Users sign up with a Web Monetization sender e.g. coil, which sends payments to websites. The websites sign up with a Web Monetization receiver that processes incoming streams of payments. The website owner also adds a  tag on their website code that contains the website's address. The browser then decides on the amount to pay the website depending on how long the user has interacted with the content and starts paying the website in real-time or monthly.
Opportunities for individual implementation

Pay is without bias regardless of the geographic location as the payment system is in one currency, USD. Some advertisers tag specific geographic areas and avoid sending ad dollars reducing ad income for some websites. This is not the case for web monetization.
It will be used as an alternative to advertisements for income generation as some users don’t click on ads.
Creators can offer premium services to supporters by giving out exclusives, early content, and rewards.
Anonymity is given to supporters as their details will not be shared with other vendors. Data privacy is ensured.
No transaction fees and latency during transactions.

Challenges for individual implementation

There may be some delays during implementation. It may take some time for the code to run and detect if the user has subscribed to the payment and decide if they will be shown ads.
Some users may not want to support some of the websites they visit due to their content thus robbing them of the choice to decide as no action is required from users to manually make payments.
Web Monetization providers e.g. Flattr and coil have an option to turn off the service per creator if a user decides to micromanage who to be paid. Some creators may miss out on a chance to get paid for their good content due to bias on the users’ part.
Spam domains and unwanted websites require a lot of micromanagement to prevent the ledgers from making payments.

Opportunities for broader adoption

High-quality content will be paid for if it is adopted to a web standard in the future.
Web Monetization will reduce data monetization (companies selling user data to third parties) as user privacy is a key component in their structure.

Challenges for broader adoption

Advertisers won’t be able to reach the target market whose users have enabled web monetization as the websites ideally will have disabled ads for them.
Getting users to subscribe to the service may be challenging as not everyone is willing to pay for content.

Thank you everyone for your contributions. I have used a thumbs up icon on the answers that are on the right track to answering the question, and explaining this new technology.
It is very important to understand the difference between Web Monetization specifically, and website monetization generally. I invite those without a thumbs up on their answer to make edits and let me know when they have done so.
I'm looking forward to reading everyone's project proposals.

Hi, kindly find below the corrections i made on my work, hope it's good.
Website monetization is basically the process of earning money from a particular website or blog by using it as an advertising platform for companies with content and offers relative to that site. Let for example you own a website and you are succeeding in making money off that website, thus you already know a thing or more about monetization. The process of monetization can be challenging and complex but the concept is rather simple. In layman understanding Monetization refers to making money from a website. So therefore the concept of “monetizing your Web traffic” simply means “making money from your visitors.”
How it works
The concept of website monetization is simple to adopt, all the website has to do is to add a tag. For website monetization to work, a user must have an account with a Web Monetization provider also known as Web Monetization Sender (MW sender), a Web Monetization agent installed with necessary authorization to initiate payments and Web Monetization receiver (MW receiver). The Interledger network allows payments and makes it easier to be sent from the WM provider to the WM receiver.
The Meta tags of websites help the MW agent to decide where the payments are to be made, the wallet into which the payment is to be made. The browser generates a unique session ID for this payment and fetches a unique destination address and shared secret for the session from the site's WM receiver. With the site's page still in focus, the browser begins initiating payments to the website at the calculated rate from the user's WM provider. The WM provider sends the payment to the WM receiver and notifies the browser of successful payments. The browser, in turn, dispatches an event that informs the page of the successful payment
Opportunities of web monetization to individual implementation and broader adoption:

Privacy of user is protected
Easy way to content monetization
Less coding work is needed
Frictionless user experience
Easy to set up
Interledger is easy to use and implement
Challenges of web monetization to individual implementation and broader adoption
User absolutely need funds in other to pay sites
A lot of work is needed from changing means of generating revenue from the traditional way of online advertisement to web monetization techniques therefore aborting online advertisement.
Overtime small amount of money is generated so a lot of time is taken to make a considerable amount of revenue.
User finding it difficult in navigating through web monetization and understanding the process because they are more familiar with the traditional method of monetization.

Thank you everyone for your contributions. I have used a thumbs up icon on the answers that are on the right track to answering the question, and explaining this new technology.
It is very important to understand the difference between Web Monetization specifically, and website monetization generally. I invite those without a thumbs up on their answer to make edits and let me know when they have done so.
I'm looking forward to reading everyone's project proposals.

Hi, kindly find bellow the corrections i made on my work, hope it's good.
Website monetization is basically the process of earning money from a particular website or blog by using it as an advertising platform for companies with content and offers relative to that site. Let for example you own a website and you are succeeding in making money off that website, thus you already know a thing or more about monetization. The process of monetization can be challenging and complex but the concept is rather simple. In layman understanding Monetization refers to making money from a website. So therefore the concept of “monetizing your Web traffic” simply means “making money from your visitors.”
How it works
The concept of website monetization is simple to adopt, all the website has to do is to add a tag. For website monetization to work, a user must have an account with a Web Monetization provider also known as Web Monetization Sender (MW sender), a Web Monetization agent installed with necessary authorization to initiate payments and Web Monetization receiver (MW receiver). The Interledger network allows payments and makes it easier to be sent from the WM provider to the WM receiver.
The Meta tags of websites help the MW agent to decide where the payments are to be made, the wallet into which the payment is to be made. The browser generates a unique session ID for this payment and fetches a unique destination address and shared secret for the session from the site's WM receiver. With the site's page still in focus, the browser begins initiating payments to the website at the calculated rate from the user's WM provider. The WM provider sends the payment to the WM receiver and notifies the browser of successful payments. The browser, in turn, dispatches an event that informs the page of the successful payment
Opportunities of web monetization to individual implementation and broader adoption:

Privacy of user is protected
Easy way to content monetization
Less coding work is needed
Frictionless user experience
Easy to set up
Interledger is easy to use and implement

Challenges of web monetization to individual implementation and broader adoption

User absolutely need funds in other to pay sites
A lot of work is needed from changing means of generating revenue from the traditional way of online advertisement to web monetization techniques therefore aborting online advertisement.
Overtime small amount of money is generated so a lot of time is taken to make a considerable amount of revenue.
User finding it difficult in navigating through web monetization and understanding the process because they are more familiar with the traditional method of monetization.

Introduction
The estimated amount of digital data creation in 2020 is 50 Zettabytes, 5*10^22 bytes. Millions of people are involved in creating, publishing and publicizing this content, (blogs, educational websites, e-commerce websites, video streaming, etc.) and no doubt it has become an essential and irreplaceable part of our information consumption cycle. Any website that is hosted to the public via the World Wide Web today incurs a server cost for hosting and of course the intellectual prowess of maintaining it. Currently, the ways of generating revenues to build an online eco-system and sustain it are in the form of advertisements, subscriptions (paid or email-based), patrons and user information trade (profiling).
In 2019 an alternative was introduced to bridge the gaps in this system and come up with a novel, reliable and fair way of web browsing for users and service providing for website owners.
Web Monetization
Web Monetization is proposed to be a universal standard that allows a website to request frequent micro-payments from its users while they use the website and in return provide some exclusive benefit to such users. It’s a new way of generating revenue and eliminating any third-party involvement in the ecosystem and getting rid of intrusive advertisements.
How it works?
Basically, when a user visits a website and the user has installed a browser extension for Web Monetization and the website also accepts micro-payments, the browser is required to initiate a payment from the user’s wallet to the website’s wallet at short intervals of time in small currencies.
Web Monetization can be implemented with the help of browser plug-ins, wallets, and simple JavaScript code. The user's wallet is called a web monetization provider, the website's wallet is called the web monetization receiver, while the middleman (API, browser extension, plugin) is called a web monetization agent. The user’s wallet information will have to be recorded when the extension is installed and the website’s wallet information is available in the meta tag of the website. The browser plays a key role in implementing Web Monetization. Coil is a popular web monetization provider and few examples of web monetization wallets are Gatehub, XRP Tipbot, Stronghold.
Opportunities of Web Monetization to individual implementation

It is technically feasible to implement for web developers and easy to adopt for users.
It provides a sense of security, as the websites will, in good faith, not sell their user data to earn money, if they have a legitimate source of income.
The simplest benefit for users could be getting rid of advertisements and getting access to exclusive content based on Web Monetization.
A single wallet for a user works for all web monetized websites and a single wallet for a website works for all the user traffic.

Challenges of Web Monetization to individual implementation

There can be a lack of trust on the part of users, they might not want to put in initial investment and until a good number of users actually shift to web monetization, the benefits would be limited as we would be stuck between multiple infrastructures that will hamper our browsing experience.
The revenue generated for smaller websites might not be enough, and they will still need donations and patrons for support. Web monetization should be introduced at the right stage in any web service.

Opportunities of Web Monetization to broader adoption

People are only charged for the time they browse a website, and the payments are small in size, so it can be standardized for convenience.
The third-party in this scenario is technology instead of Ad agencies that might be manipulative. A simple API handles how much money a user spends, and a website receives.
Challenges of Web Monetization to broader adoption
Due to the simplicity in the technical implementation of web monetization, and the fact that the browser can edit information, malicious software can be used to commit frauds and deviate payments to the wrong accounts and increase the amounts.
Google Ads, content.ad, PopAds etc. are pretty dominant in the market, and would not favour a shift to Web monetization as it disrupts their business.

@annatuma Can I work on this for the contribution stage?

@Praise-dev I think for the contribution stage, this issue is open to all.
So go ahead and contribute. Goodluck man.

Web monetization
Introduction
As the name suggests Web monetization is a form of monetization, refers to the act by which a website generates measurable economic benefits from its users by providing them prime benefits. It’s a good way of making money from a website. In exchange for payments from the user, websites can provide the user with a "premium" experience, such as allowing access to exclusive content, removing advertising, or even removing the need to log in to access content or services.
How it works
For this exchange of money in return for benefits, we need a sender who’ll send the money
( Web Monetization provider ), a recipient who’ll receive the money ( Web Monetization receiver ). Users must have an account or subscription with a Web Monetization provider. Users must have a Web Monetization agent installed in their browser with the necessary authorization to initiate payments from the Web Monetization provider on the user's behalf. Websites must sign up with, or run their own, Web Monetization receiver.
The sites that support Web Monetization include a  tag containing a payment pointer. The user’s agent - user’s browser searches for meta tag and then uses its internal Web Monetization agent to calculate an appropriate rate of payments to make to the site. Then it generates a unique session ID for this payment session and fetches a unique destination address. Now the browser begins initiating payments to the website at the calculated rate from the user's Web Monetization provider. The Web Monetization provider sends the payment to the Web Monetization receiver. The Web Monetization provider notifies the browser of successful payments.
Opportunities for Individual implementation

It’s easy to use and no special knowledge is required, just a few lines of code.
It’s not necessary for the sender and recipient to be on the same payment network or to have the same currency.

Opportunities for broader adoption

It allows the website to receive money from its users, without setting up accounts on lots of different services and is used globally.
Web Monetization preserves the user's privacy since it is not possible for websites to track users based on the payments they make.

Challenges to Individual implementation

The website needs to know more about the user’s interest, to improve the quality of services, which might not be easily available.
There is a need for some sort of a detector to identify any scam or fake transaction.

Challenges to broader adoption

Since it is a new method, so the biggest challenge is to adopt this method. By introducing new methods you are disrupting the daily routine of users. This causes frustration and resistance. If this is not addressed it leads to delays, slows customer response time and creates customer satisfaction issues.
Web Monetization is intended to enable very small payments. This distinction is important because very small payments can be performed with different levels of user consent, unlike larger payments, such as those used in traditional e-commerce.

Thank you everyone for new or edited contributions. They have been reviewed.

WEB MONETIZATION
Ever since the advent of the web by Sir Tim Berners-Lee in 1989, it has grown tremendously over the years and still growing with a rate of a million daily new users, it wasn’t long before people started thinking of ways to make money off the web. Hence the term, “web monetization”.
Web monetization is simply the various ways web publishers convert their web traffic into revenue. Web publishers are the content creators, website creators, and owners while web traffic refers to the fraction of the large web users demographic that visit these websites or are loyalists to its contents.
How it Works
Web publishers generate real-time revenue off their site through an API (Application Programming Interface) that makes use of inter-ledger protocol micropayments with polyfill or an extension.
The inter-ledger protocol is a standard protocol which aids financial transaction across different payment networks. It connects the ledgers of two different banks and denies the interference of intermediaries or authorities from the system. This protocol makes it possible to pay for e-commerce services like shopping in online stores, Netflix, etc.
Methods of Web Monetization
Now that an understanding of how inter-ledger protocol assists in web monetization have been established, there are different ways of monetization models adopted by publishers that meet their site’s requirements.

Display Advertisement
This is the most common method publishers use to generate revenue off their traffic. Advertising companies and publishers hoist ads on publisher’s sites in a bid to gain improved reach and impressions. Revenue generated is proportional to the impressions registered.
Advertisement is monetized using metrics like:
•	Pay Per Click Advertising
This is implemented by search engines and other advertising networks where ads are placed on established sites related to the search results. The publisher is paid for every click on the generated ad. A good example of such a network is Google Adsense (change the link).
•	Click Per Impression Advertising
Similar to the PCP, this strategy is used by advertising networks as they place ads on sites relevant to their niche or target demographic. The publisher is paid for every time the ad is displayed to a web user.
•	Banner Advertising
This makes use of a graphical banner placed to attract incoming traffic to click on it which redirects them to the advertisement page. This form of advertisement is common in affiliate programs and advertising companies.
Affiliate Programs
Another way of making revenue off the web is affiliate marketing. This involves the promotion of merchandise from companies or people through an affiliate network. Publishers leverage their huge traffic and promote these products via display advertisements, email marketing, and other online methods and in turn, they earn a commission if the product gets bought.
Data Monetization
Another big trend is data. Today’s fast-growing companies are making revenue off data and have made it an important part of their monetizing strategy.
Data is either monetized directly by selling it to third parties- can be sold in raw form or in the form of analysis or insight. Another way is monetizing data indirectly where companies analyze their data critically to generate insights for forecasting and effective decision making. purposes.
Paid subscriptions
This is strongly dependent on creating content that is enticing enough for web users to pay. Netflix, the online streaming service is an example of a publisher that uses paid subscriptions to make approximately USD$43 million monthly off the web.
Web users can be billed monthly, annually and in rare cases, lifetime memberships.
Donations
Mostly used by nonprofit organizations, web publishers ask web visitors to donate money to a cause through a payment service like PayPal.

While a web publisher will use just one model, other publishers may adopt a variety of models. However, the goal is to use either a model or combination of models that optimize the revenue generated whilst not deterring traffic growth.
Web Monetization Metrics
While monetizing the web, there are some parameters that web publishers must pay attention to and track properly. These parameters give insight into how well their monetization model(s) is/are doing and help make effective decisions to help optimize the revenue flow.
There exist a lot of parameters but the two most important metrics that a web publisher must consider while monetizing their site are the “fill rate” and “eCPM".
Fill Rate
The Ad fill rate as the name implies is the ratio of ads delivered by the ad server to the ads requested. Multiplying this ratio by 100 would give its percentage.
Web publishers want to maximize their web revenue and thus make numerous ads request but advertisers would only deliver these ads if they believe their ads will serve the right audience at the right time. In explanation, putting up a 100 billboards over the town, the ad fill rate is the actual number of billboards that got filled with ads. Of course, this depends on your traffic demographic and some other factors.
A good fill rate conveys to publishers how well their monetization model is doing and assures that they have the right ad demand partners.
eCPM
Another important metric is the effective cost per mile (eCPM) which measures performance or publisher’s monetization model per 1000 ad impressions. The eCPM is the revenue generated by an ad, divided by its impression measured in units of 1000.
Using this hypothetical example, a CPC model was displayed 2 million times a day and the ad server registered 5000 clicks, then the CPC rate is US$0.50. To calculate the eCPM; the revenue which is 5,000 impressions x the CPC is $2,500 and its impressions in 1000 units become 2 million divided by 1,000 which equals 2,000 blocks of impressions. Therefore, the eCPM is the ads revenue divided by the ads impression- USD$1.25
In other words, a higher eCPM refers to more revenue.
Challenges involved in Web Monetization
Making money off the web is no easy feat and in cases where publishers have a successful running monetization model, they still face challenges that affect their revenue flow.
I.	Content Quality
In the case where companies get overwhelmed by the revenue and lose focus on continuously creating the content that first got them their loyalists can be a striking challenge. Users can read between the lines and if they don’t see the value in your content they stop coming.
II.	Ad Quantity
The objective of optimizing web revenue should not turn to greed. There should be a balance between the number of ads requested in an optimal way. This is because, if the ads are overwhelming, it will be irritating to visitors and they start to leave and don’t come back.
III.	Ad Blockers
According to a 2019 blog post by Social Media Today, approximately 30% of web users make use of some type of ad blocker. Ad blockers as the name implies, block your ads being viewed by web users. This can be challenging for web monetization because if web users don’t see your ads, they can’t create impressions of it.
IV.	Lack of Diversity
Web publishers can be responsible for reducing their revenue if they don’t critically analyze their monetization models and opt for diversity. Adopting alternative ways of monetizing the web will help weather the storm in the worst situations.
The Future of Web Monetization
The web is not going anywhere anytime, on the contrary, it will keep growing and this growth will bring about more efficient ways of monetizing it.
However, web publishers should ensure that they focus more on content creation than on revenue generation because if the former suffers due to lack of attention, the latter will eventually suffer too as it is dependent on traffic generation.

Web Monetization
Before the advent of web monetization, the web suffered a flood of advertising and corrupt business models. Transferring money across the web has also been an overdue exclusion from the web platform.
Content creators usually wait for months to be paid by publishers or even get cheated in their pay. This delay in payment or the possibility of being cheated on brought about the birth of web monetization.
Web monetization is simply a proposed API (which uses an interledger protocol micropayments) usually written in JavaScript as it works in the browser environment that enables websites to request a stream of micro payments i.e. as little as a fraction of cents. This technology offers a transparent, efficient and automatic way to reward content creators and support essential web infrastructures while protecting user’s privacy.
How it Works
Implementing the web technology payment technology is only feasible if both the web publisher and the web user both have the web monetization enabled in their browsers.
The first step to becoming a beneficiary of this technology is for content creators to open an account with a web monetization wallet with an interledger protocol enabled wallet provider i.e. XRPTipBot, GATEHUB, etc. and select a preferred currency- either USD or a cryptocurrency like XRP.
The next step is to creators to copy their payment provider from the “creator settings” tab of their wallet then copy this meta-tag in their “” section of the web pages that they would want to monetize.
Finally, they install and enable the web extension of the web monetization technology they opened an account with i.e. Coil, the most common monetization provider as of date. Now, web users can send stream micro payment directly to creators directly in the browser.
Opportunities for Individual and Broader Adoption

Better Privacy for User
User privacy has always been an issue on the web as users dread that web services and sites store and use their personal data especially for targeted ads or retargeting. Web monetization, on the contrary, protects user data and does not allow third parties to use their search history or preferences.

Easy to Set Up
Setting up web monetization on a site is easy and unambiguous. All that’s required is creating an account with a provider like Coil, choosing a preferred wallet, setting up the payment pointer and they start receiving payments.

Instantaneous Payment
Unlike the traditional business models that use ads, creators would have to wait weeks or months to get their paycheck. In some cases, they don’t get paid due to how corrupt some of these models are. However, with web monetization, creators receive micro payments directly in the web browser.

Effective Alternative
This technology also offers an alternative to the and subscriptions. The API calls to an interledger offers a new payment method for creators and services and still offers data privacy. Web monetization allows creators to avoid unsolicited ads on their content.

Challenges for both an Individual and Broader Adoption

Abuse of the Technology
The primary purpose of web monetization is to stream micro payments to creators. However, this purpose might be abused and used to transfer large a sum of money which defeats the purpose in the first place. In extreme cases, it can be used for fraudulent purposes i.e. using stolen cards to make payments since the interledger protocol removes interference of intermediaries and authorities from the system.

Lack of Quality
Current business models rely on clicks and impressions to determine how popular content is or as a measure of content quality. Web monetization, on the other hand, is solely dependent on quality to work. Creators need to put more work in creating top-notch and entertaining content for users to pay for.

Refusal to Pay
Web monetization is a new technology and because of its low adoption or prominence, creators frown at the idea of paying a fee to implement the technology on their content. Some payment providers charge as low as $5 per month i.e. coil.

Users require Funds
Creators only get paid if users have funds in their wallet, unlike the ads business model that just requires impressions like clicks to get paid. This means, regardless of the traffic their content attracts, if the wallets of users are not funded, creators can’t get paid. In addition, it could take a long time to make a substantial or reasonable revenue as users only stream micro payments.

What is Web Monetization?
In the simplest words, Web monetization is a process of demanding continuous stream of small payments from the users who visit a website. For a very long time, the only way websites were able to make money was by Advertisements. Advertisements are a great revenue generator but can annoy users quickly and even drive them away from the website. Most users have even started using ad-blockers and this only makes sense because Ads not only take up processing power, they also violate a user’s privacy. Most website owners have now realized that the content they intend to use for money making should be relevant and informative for their visitors. This is why; website owners have started to partner with third party companies and advertise their content on website such that the advertisement content ends up reaching the relevant audience.
How does it work?
Before understanding the process and flow of web monetization, we need to know what the following words mean:
WM Receiver: a digital entity that accepts payments on the behalf of a website
WM Sender: a digital entity that makes payments on the behalf of users who visit a website
User Agent: uses payment handlers to send payments to the relevant WM receivers and also calculate the rate at which the payment should be received
•	 Websites that use monetization require a destination address for their payments. Usually this address is presented to the audience under a “meta” tag on the website. The browser (user agent) then parses this address to determine where to send the payment.
•	The browser then fetches a unique destination address from the WM receiver
•	The browser then starts handling and initiating payments from the WM sender to WM receiver
•	Browser is then notified of successful transfer of payment by WM sender
In laymen terms, WM Receiver and WM Sender are wallets of two people who want to trade; User agent or browser is the middle man between them who makes it happen.
Opportunities of Web Monetization to individual and broader implementation:
Once you decide to adopt Web monetization for your website, you will find yourself experimenting with a number of strategies and methods. It will allow website owners and creators to come up with new and improved strategies. Some of the opportunities that already exist for the website owners to experiment with are:
•	It is an opportunity for website owner to turn their websites into a platform for selling digital services such as counseling of different types, courses, video games, ebooks, etc.
•	It can lead website owners to harbor relationships with not only thier audience but also with the companies that they are partnering with.
•	The privacy of the user is intact which is why users will trust the website owners more.
•	It is pretty simple to adopt and the website owners are depended on themselves and the companies they are pairing up with.
•	It opens up opportunities for affiliate marketing. Meaning your website will now be marketing a partner and of course you will receive a portion of the revenue generated.
All of these are great ways of generating passive income.
Challenges of web monetization to individual implementation and broader adoption:
•	Your job as the creator and publisher of the website is to ensure that the website is filled with the content of good enough quality such that it doesn’t feel like spamming to your audience.
•	You should also keep in mind the quantity of content you are putting up each day.
•	There will be a need to come up with strong AI based recommendation system. This may be a challenge in the start but can open up a number of opportunities for the website.
•	A number of users who will visit your website will be on some sort of Ad blockers. This can prove to be a serious issue.
•	Attracting enough traffic may also be an issue.

Web Monetization-
Website monetization is the process of making revenue from traffic coming to the website having website monetization enabled. At this moment the most popular way to make money with the help of web monetization is with PPC - pay per click and CPI/CPM - cost per impression. Different providers act as webmasters in placing advertisements or an extension on websites to benefit from the traffic the site gets.
It is a proposed API standard that allows websites to request a stream of very small payments (e.g. fractions of a cent) from a user visiting it. The API's framework provides new revenue models for websites and web-based services and is an alternative to subscription services and advertising, all while preserving the user's privacy.
In exchange for payments from the user, websites can provide the user with a "premium" experience, such as allowing access to exclusive content, removing advertising, or even removing the need to log in to access content or services.
How does Web Monetization work?
Web Monetization is a new way to pay creators in real-time through an API that uses Interledger Protocol micropayments to monetize a website or streaming channel. Users can enable web monetization for payment streaming through polyfill or an extension. Content creators are able to implement it by adding a line of code to their website or specifying a streaming channel for web monetization.
The Interledger vision is to be able to send, receive, and monetize anything in any currency.
Content creators and websites that are making revenue from web monetization can provide rewards or special offers for users that have Web Monetization enabled, therefore creating a self-sustaining economy.
Why use Web Monetization?

Easy to set up - all you need is a tag
Simple to use
Secure
No action required from users
Traffic equals payment so quality content is rewarded

How can you monetize your website?

Pay per click
advertising
Cost per impression advertising
Banner advertising
Affiliate programs
Data monetization
Paid subscriptions
Donations
Web Monetization

The most known service that pays content creators with the help of Web Monetization at the moment is Coil.
Opportunities for Individual implementation

Easy to use without specific prior knowledge is required.
Requires just a few lines of code to implement it.
Sender and receiver needn't be on the same payment network or have the same currency.

Opportunities for broader adoption

Without needing to make an account (most of the services), the website can get money from it's users.
-The privacy of the users is safe. Their information is not misused. They cannot be tracked based on the payment made by them.

Challenges to Individual implementation

Scams or fake transactions may happen. One should be able to implement a software to detect them.
To make the website more user-friendly, that is consisting of the user's choices, one must know about the areas that user is interested in, which is not easy.

Challenges to broader adoption

Since it is a new method, so the biggest challenge is to adopt this method. By introducing new methods you are disrupting the daily routine of users. This may cause dissatisfaction among the users.

Web Monetization is intended to enable very small payments. This distinction is important because very small payments can be performed with different levels of user consent, unlike larger payments, such as those used in traditional e-commerce.

Attracting enough traffic can be an issue.

Making the website in a way that pleases the user, having content that does not feel like spam, is challenging.

Hello @annatuma, I've made my contributions on both tickets two days ago. Please, kindly review.

Outreachy Project's Contribution: What is Web Monetization by Hannah Okon Anwana
Web Monetization (WM) is the process of earning revenue from a website by converting existing traffic being sent to a website into revenue or form of currency. It can also be simply seen as a process of earning money from a particular website or blog through the means of using it as an advertising site for companies who deal on relatively similar  products and contents.
WM is achieved through different ways some of which are; accepting donations, pay-per-click, creating a job board, building an e-mail list, offering consultancy services, display pop up ads, display of audio ads and podcasts, setting up a teaching program, generating and selling digital products like E- books, affiliate programs, among others.
How WM works
WM works mainly through the use of Web Monetization technologies, it entails the use of existing structures designed by WM service providers or in-house designs.  For a website to be monetized, it needs an Application Programming Interface(API) that will allow other people to access and integrate their data into their private and public sites and application. API uses interledger protocol micropayments to monetize the website. The Interledger is a set of protocols that allows sending and receiving of payments as well as maintain a record of financial transactions. Web Monetization also uses wallet and payment pointers to thrive. Payment pointers express a Uniform Resource Locator (URL) that points to a secure payment initiation endpoint on the web, using simple conversion rules.
Opportunities in web monetization: web monetization has a lot of room for advancement and progress. It is easy to set up, records a recurring income, creates a self- sustaining economy. WM is more of smart work instead of hard work, it reward for special offers for users. On time payments, referral program, flexible settings and extra passive income are some other packages embedded in web monetization
Implementation of Web Monetization: Challenges: some of the things that can make web monetization efforts less productive are;
Content Quality: Content! Content! Content! Everybody is particular about getting value for money and even time. Website users are interested in getting interesting content especially when they are paying for it. The website should offer preferable contents that will leave their users satisfied. Contents is very important as it is a major determinant of traffic on a website.
Website design and Ad Quantity: Some websites are not easy to navigate and loaded with so many ads, quantity does not always equal quality. There should be specifications on how many ads that is appropriate to avoid overcrowding, the use of ad blocks can be employed by the website to curb this and multiple repetition of messages should be avoided.
Choice of technology and WM service providers: some, if not most websites engage 'professionals' to monetize and manage their web for them. The competence of these professionals will determine the success of the project. Some websites have recorded problems in this regard especially in the area of payouts.
Payouts: the payment structure can be a make-or-break element, the aim of monetizing a website is to generate revenue, if this is confused or delayed, it poses a challenge. So when monetizing a web, this should be discussed explicitly and agreements should be reached.
Use of Ad Blockers by users: this can limit the number of ads or content a user gets from the website. It is of more concern since the website has little control over this. All the same, websites can ask visitors to turn off their Ad blockers while assuring them that they will get value for their time and money, and actually making this happen.
Lack of alternative ways of making profits: This is a clear case of putting your eggs in one basket, websites should diversify using different approach and services such as; email promotions, affiliate links, video monetization, using subscription models and paywalls, offering consultancy services, etc. Multiple stream of income is the best.
Website monetization should be systematic, a lot of findings should be made on what method of monetization should be adopted, bearing in mind the advantages and disadvantages of each method.

Outreachy Project's Contribution: What is Web Monetization by Hannah Okon Anwana
Web Monetization (WM) is the process of earning revenue from a website by converting existing traffic being sent to a website into revenue or form of currency. It can also be simply seen as a process of earning money from a particular website or blog through the means of using it as an advertising site for companies who deal on relatively similar  products and contents.
WM is achieved through different ways some of which are; accepting donations, pay-per-click, creating a job board, building an e-mail list, offering consultancy services, display pop up ads, display of audio ads and podcasts, setting up a teaching program, generating and selling digital products like E- books, affiliate programs, among others.
How WM works
WM works mainly through the use of Web Monetization technologies, it entails the use of existing structures designed by WM service providers or in-house designs.  For a website to be monetized, it needs an Application Programming Interface(API) that will allow other people to access and integrate their data into their private and public sites and application. API uses interledger protocol micropayments to monetize the website. The Interledger is a set of protocols that allows sending and receiving of payments as well as maintain a record of financial transactions. Web Monetization also uses wallet and payment pointers to thrive. Payment pointers express a Uniform Resource Locator (URL) that points to a secure payment initiation endpoint on the web, using simple conversion rules.
Opportunities in web monetization: web monetization has a lot of room for advancement and progress. It is easy to set up, records a recurring income, creates a self- sustaining economy. WM is more of smart work instead of hard work, it reward for special offers for users. On time payments, referral program, flexible settings and extra passive income are some other packages embedded in web monetization
Implementation of Web Monetization: Challenges: some of the things that can make web monetization efforts less productive are;
Content Quality: Content! Content! Content! Everybody is particular about getting value for money and even time. Website users are interested in getting interesting content especially when they are paying for it. The website should offer preferable contents that will leave their users satisfied. Contents is very important as it is a major determinant of traffic on a website.
Website design and Ad Quantity: Some websites are not easy to navigate and loaded with so many ads, quantity does not always equal quality. There should be specifications on how many ads that is appropriate to avoid overcrowding, the use of ad blocks can be employed by the website to curb this and multiple repetition of messages should be avoided.
Choice of technology and WM service providers: some, if not most websites engage 'professionals' to monetize and manage their web for them. The competence of these professionals will determine the success of the project. Some websites have recorded problems in this regard especially in the area of payouts.
Payouts: the payment structure can be a make-or-break element, the aim of monetizing a website is to generate revenue, if this is confused or delayed, it poses a challenge. So when monetizing a web, this should be discussed explicitly and agreements should be reached.
Use of Ad Blockers by users: this can limit the number of ads or content a user gets from the website. It is of more concern since the website has little control over this. All the same, websites can ask visitors to turn off their Ad blockers while assuring them that they will get value for their time and money, and actually making this happen.
Lack of alternative ways of making profits: This is a clear case of putting your eggs in one basket, websites should diversify using different approach and services such as; email promotions, affiliate links, video monetization, using subscription models and paywalls, offering consultancy services, etc. Multiple stream of income is the best.
Website monetization should be systematic, a lot of findings should be made on what method of monetization should be adopted, bearing in mind the advantages and disadvantages of each method.

Web Monetization provides websites with a way to collect multiple small payments from users in exchange for consuming the site's content and/or services. Traditional payment networks operate independently from each other. Sending value is easy only if the sender and recipient have accounts on the same network, but it can be slow and expensive if they have accounts on different networks. Interledger makes it easy to transact in whatever currency or payment network you choose, because Interledger is not tied to any one company, blockchain, or currency.
GOALS of Interledger
•	Enables a Global and an Open web
•	Protects privacy of users
•	Enables very small payments
FLOW of Web Monetisation Framework as proposed by Interledger

Challenges and Opportunities of Web Monetization
•	Memberships and donations are a two-edged sword: they can be a source of recurring revenue, but they can also be a short term or even once-off things.
•	Setting the emotional tone of the narrative that should trigger people to become members or donors can be tricky (there is a fine line between asking for help or support, and begging for money)
•	Monetization without ads : Being a frequent web user, I have faced this issue of unwanted ads disturbing my work. Websites do offer paid memberships for ad-free experience, but what if a person can’t afford to pay for it.
•	Eliminating middlemen: As said by Stefan Thomas , CEO of Coil,
“That was definitely challenged once I spent more time working with people from Mastercard, Visa, and so on. They are really good at their jobs, and it’s not like I can point at those systems and say, “You’re using an outdated this or that.” These are well-architected, and battle-tested systems. And on the flip side, with Bitcoin, we eliminated middlemen, but as soon as the network started to get popular, the transaction fees went up anyway. We thought the transaction fees are only there because the middlemen are so greedy. But with Bitcoin there are no middlemen, so why would the transaction fees go up?”
“

What is web monetization?
Website monetization, simply put, is the process of turning traffic being sent to a website into revenue. Some of the most widely known ways of monetizing a website include pay per click (PPC) and cost per impression (CPI/CPM) advertising.  Some examples of this include websites using Google AdSense. Social media providers such as YouTube allow content creators place ads on their content in order to generate revenue.
A new way of web monetization is the use of an API that establishes a payment stream from the user agent to the website. The creators of the website are paid based on how long a user interacts with the content on the site. The main aim of the web monetization API is to facilitate an easy, transparent and efficient way of generating revenue for content creators in a way that benefits the end user and protects their privacy.
How does it work?
The API uses Interledger Protocol (ILP) micropayments to monetize websites. The payments are split into packets and then transferred to the intended recipients. The transactions can occur over various ledgers (i.e. XRPTipbot).
In order to implement web monetization on a site, the creator includes a  tag to their website code. This tag contains a payment pointer and the browser then parses the tag to determine who payments should be made to. Next the browser uses its own web monetization agent (in the form of a browser extension) to calculate the amount of payments to make to the site. The browser then creates a session ID and fetches a destination address from the site’s web monetization receiver. The browser initiates payments to the website at the rate calculated by the user’s web monetization provider. The provider sends the payment to the receiver, notifies the browser of a successful payment and finally the browser informs the page of the payment made.
Current implementations
Some web monetization wallets include:
•	XRPTipbot
•	Gatehub
•	Stronghold
Some web monetization providers include:
•	Coil
•	Flattr
Opportunities and challenges to individual implementation
•	Opportunities
o	Web monetization technology is user-friendly and easily implementable as it only requires a few lines of code.
o	With web monetization content users are able to browse and the enjoy content they’re paying for knowing that their privacy is protected and activities are not tracked or sold to ad companies.
o	Users are able to browse the web ad-free. The constant bombardment of ads on webpages is a common pet peeve amongst internet users.
•	Challenges
o	Certain users may not be able to pay to enjoy content due to their socio-economic situations. It may be more affordable for these individuals to simply view an advertisement.
o	Website and content creators may feel under pressure to consistently produce quality content in order to maintain and grow their audience.
Opportunities and challenges to broader adoption
•	Opportunities
o	It promotes the general culture of user data protection. Many large companies will no longer be able to sell user data to advertising companies.
o	Generally, website owners and content creators will be more motivated to provide consistent and premium content for users since they are generating a steady stream of income from them. This thereby increases the overall quality of content on the web.
o	It establishes a standard and unified means of payment which will encourage a culture of more transparent and trustworthy transactions across the web.
•	Challenges